Hansa’s position, "Våga ta plats", became the starting point for a spring campaign about identity in the age of artificial intelligence. We prompted AI models using human-centred descriptors – and exposed how biased the outputs became. The result was a visually striking campaign that questioned who gets represented, who doesn’t, and why. By contrasting real individuality with AI’s assumptions, the campaign encouraged Malmö’s residents to take up space as their true selves – not as technology imagines them.