As Sievert entered the U.S. market, From expert to expert became the foundation for a brand activation built on real craftsmanship and credibility. We created content together with industry influencers and makers who genuinely use the tools – letting their expertise drive the story forward. By tapping into the community’s own culture and sense of humor around tools, fire and everyday jobsite realities, we made Sievert feel both authentic and unmistakably tuned into its audience.