Sievert was preparing to enter the U.S. market – a major step for a Scandinavian brand known for precision, heritage and professional-grade performance. To secure their position at Home Depot, we created a bold, distinctly American expression built around the idea “From expert to expert”. It translated Sievert’s engineering authority into a visual and verbal language the U.S. market immediately recognizes: tougher, louder, clearer. The result was a launch identity that matched the scale of the world’s largest DIY retailer and introduced Sievert to American professionals with confidence.