Knallerian needed a complete repositioning to stay relevant in a rapidly changing retail landscape. Together with Cernera, we transformed the centre’s identity and created the communication concept “Hjärtat i Knalleland”, a new story that reframed Knallerian as the social and commercial heart of the district. The work included a refreshed visual identity and a contemporary brand direction that brought new energy, clarity and purpose to a place ready for its next chapter.